Phase 1 Essay Example | Topics and Well Written Essays - 500 words

Phase 1 - Essay Example Looking at the public relation efforts of different companies and corporate bodies, one can easily identify and correlate various salient features that directly impact the sales and profit performance of the companies. The common pattern that has emerged is that the PR1 strategy is designed to promote the companies’ image in three vital areas. The companies use various media to emphasize and disseminate information about them, in order to establish a closer relationship with the investors as well as with their valued customers. The PR exercise, that includes press releases and audio-video advertisements in different media, is a very effective way to inform the investors and customers about the company’s achievements in different areas. The investors’ confidence is strengthened by periodic press releases that inform them about the upward graph of its performance. At the same time, the credibility of the company gets a boost in the eyes of their customers. The PR exercise is also a very effective communication tool that informs the general public about the various ways and means through which the company is discharging its social responsibilities. The involvement of the company in the community services not only facilitates a more personal bonding with its customers and thereby effectively increasing its customer base but it also helps build a very positive image of the company that is designed to give a more competitive edge over its rival companies. Its human nature to identify and support a person or company that empathizes with the problems and concerns of the common man. Media, in all its formats, exerts a powerful influence that can completely change the public perception towards things and persons. It is for this very reason that it has become the focal area of business strategy for the companies. Public relation

Human Resource Development BTEC Level 5 Unit 23 Essay

Human Resource Development BTEC Level 5 Unit 23 - Essay Example With respect to training, the HRD collects and organizes the materials needed for skill training, coordinates the training endeavors, carries out or helps to put into effect on-the-job training and channels the input and expertise needed for the development of the organization (Mathis & Jackson 2008). What is Training? Before we delve into technical details of training and development, we need to understand what actually training is. What is the difference between learning and training? Training can be defined as a process of learning which is designed specifically for target audience keeping certain objectives in view. It is planned in nature and aims to affect the attitudes, knowledge and skill behavior through the process of learning so that maximum efficiency can be obtained from the employees’ performance. The identification of training needs of the employees is an integral element in the success of an organization. Training also serves to fulfill the current and potentia l manpower needs of an organization. ... Training Needs at Different Levels of an Organization When identify training needs it is important to consider the responsibilities that the employee holds. Two people on different levels of the hierarchies have different tasks and responsibilities as well as varying stages of career progression. This mandates that the training provided to employees should not be the same and should be based on their career progression and responsibilities in the organization. Training needs will be different of people at the junior level are going to be different from those of the senior employees. For example, induction training is an effective tool for junior employees, helping them in building their base and providing them with the knowledge and skills needed to work in an efficient way. On the other hand, in-service training can prove to be more effective for employees higher up in the hierarchy. Public service training is aligned with the needs of the employees and it is important that training programs take into account the various functional areas that employees are engaged in different stages of their career. It has been stressed that theoretical input in the training programs is very important and there should be a balance between the training needs of the employees and the academic information imparted to them. Training requirements for different employees are different and can be exemplified by looking at the different levels of an organization. The type of training that would be provided to top managers would be strategic in nature and should focus on their functional areas such as drafting investment plans and deciding upon the long term plans of the